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FindLaw White Paper on Three Steps to Successful Online Marketing

Date Added: August 31, 2008 03:04:50 AM
Author: Philip L. Franckel, Esq.
According to FindLaw, "Online directories are one of the most effective tools available to attorneys who want to generate visibility for their practice and reach more well-qualified, motivated prospects.  Placement on directories puts your name in front of potential clients seeking counsel, and positions you as an expert. Plus, directories are an authoritative source in searches and can boost conversion rates."

A FindLaw White Paper entitled Visibility, Design and Content-Three Steps to Successful Online Marketing, stated, "In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: building visibility via search engines and directories; using distinctive site design to set the firm apart; and delivering persuasive content that engages prospects and deepens client relationships.  ...Links from other law firms, online directories and legal sites such as also support an effective link building campaign."


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